DIFFUSION

the point of difference: expert commentary on digital, brand, advertising, communication and marketing from one of the world's leading and oldest blogs. Est.2004 Copyright July 2020 Stephen Byrne

06 July 2020

Gap Yeezy does it.

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This week global fashion house GAP announced a 10 year brand partnership with Kanye West’s Yeezy. West’s Yeezy colloboration with shoe brand...

29 June 2020

Facebook don’t be evil. It doesn’t suit anyone.

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“We build technologies to give people the power to connect with friends and family, find communities and grow businesses.” from the FACEBO...

22 June 2020

The Death of HBO: "The king is dead, long live the king"

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One of the problems for the current spate of repositioning and rebranding by digital streaming companies or any broadcast company for that ...

15 June 2020

Apple's brand strategy is stuck somewhere in 2011.

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Ask anyone what they think Apple’s brand strategy is and you’ll mostly get an opinion that’s stuck somewhere between 1987–2011 and they real...

05 June 2020

DIFFUSION launches BrandNews

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DIFFUSION has just launched BRANDNEWs , a newsletter to help you find out what brands around the world are launching or have launched, who’...

19 September 2013

When Every Thing Becomes Media.

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“The message of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs. The railway d...

10 October 2010

Gap And MySpace re:brands in crisis.

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One of the problems of rebranding led by high profile logo redesign is that it can expose the lack of thorough consideration of what the...

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About DIFFUSION.

Stephen Byrne: Expert international senior strategy and marketing CMO/SVP/Director. Was Chief Marketing Officer at Targus Australia New Zealand 2017/19 before company was sold. Prior to this he held a number of senior advisory consulting strategy roles with listed, fast growth and emerging companies. He's also worked with startups, well backed boutiques, brand, advertising, digital communication consulting and strategy agencies and large client side corporates in London, New York, Los Angeles, Sydney, Adelaide, Brisbane and Melbourne. Founder/Publisher BRANDNEWs newsletter.

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