DIFFUSION for national adoption brands.

DIFFUSION have been appointed to develop the brands of Orphan Angels and Australia's National Adoption Awareness Week.

National Adoption Awareness Week, which will be held this year from November 16-22, aims to encourage, listen and acknowledge all adoption-related journeys and experiences.

Orphan Angels, founded by Deborra-lee Furness and Janine Weir, focuses on assisting global orphan projects and improving Australia 's adoption practices. One of its major projects is the National Adoption Awareness Week.

Orphan Angels President Janine Weir said the group was excited to be working with DIFFUSION as it looked to develop both Orphan Angels and the National Adoption Awareness Week brands.

“This year we’re looking to create even more connections between Australians who are touched by adoption. DIFFUSION’s appointment will enables us to better understand how we can use brand to leverage it and encourage more participation in this year’s event,” she said.

DIFFUSION strategy director Stephen Byrne said the agency was excited with the appointment, given the group’s work was high profile and the agency was continuing to expand its work with organisations that had both national and international reach as well as important social agendas.

DIFFUSION was recently appointed to develop the brand strategy for the Lowy Cancer Research Centre at the University of NSW.