tag:blogger.com,1999:blog-9371871.post2345157768319665711..comments2022-12-06T17:43:16.635+11:00Comments on DIFFUSION: See this is the future of television2: new broadcast business models need airing.Stephen Byrnehttp://www.blogger.com/profile/06159874717103146309noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-9371871.post-75595140336612686202009-03-24T02:25:00.000+11:002009-03-24T02:25:00.000+11:00Stephen,Thanks for pointing this out to me.I like ...Stephen,<BR/>Thanks for pointing this out to me.<BR/><BR/>I like the fact that you are asking the questions of commercial TV that need to be asked. My perspective/ analysis/ respinse to your points would be that:<BR/><BR/>1. Sounds like Joost which seems to have stalled, I think Joost was a neat idea but is held back by the lack of a simple broadband connection to the majority of domestic TVs that you need for this type of 'social viewing'. <BR/>Ideally I think you'd want some sort of 2 way video picture in Picture too. I also think this will take some time to catch on as older viewers (to generalise)do not watch/think this way.<BR/><BR/>2. Long tail. I very much agree with this one but think you need some form of easy to operate micro payments/ electronic purse to make it easy and cheap to operate.<BR/><BR/>3. Although I see this as kind of inevitable I also find it sad, the serendipity around broadcasting is one of the joys which I think is lost when markets become over segmented and shared national experiences will be diluted.<BR/> <BR/>4. Placement is an interesting one in UK having just been given the thumbs down by UK Gov't culture secretary - problem is it happens anyway; particularly via US imported shows - what happens in Australia?<BR/><BR/>TimTim Bournehttps://www.blogger.com/profile/14566871263590504489noreply@blogger.comtag:blogger.com,1999:blog-9371871.post-21400046182605684102009-01-14T12:37:00.000+11:002009-01-14T12:37:00.000+11:00@MT. the radio example you cite is about the undis...@MT. the radio example you cite is about the undisclosed relationship between a broadcaster and a brand. There are plenty of examples of integrated content on radio which don't contravene the 'Cash for Comment' rule.<BR/><BR/>Stephen, I'm hoping that 2009 will be the year that broadcasters wake up and smell the fear.Kate Richardsonhttps://www.blogger.com/profile/05344484212184758835noreply@blogger.comtag:blogger.com,1999:blog-9371871.post-57277960780366954272009-01-13T16:03:00.000+11:002009-01-13T16:03:00.000+11:00Product Placement is interesting, but not for Radi...Product Placement is interesting, but not for Radio as the Commercial Radio industry has it's hands tied. For example, thanks to the "Cash for comments" scandal, the regulations require that a radio commercial must sound like a commercial "to the average listener." This hinders the free use of product placement such as a breakfast DJ saying to his/her colleague, "Pass the Nescafe will you?" - as it may not sound like a "commercial". A lot of potential revenue not being mined as a result (whereas such rules don't apply to TV here)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-9371871.post-28106189392590809862009-01-13T10:04:00.000+11:002009-01-13T10:04:00.000+11:00Hard to disagree with your views here Stephen. I w...Hard to disagree with your views here Stephen. I wonder tho' whether you have thought about digital media in public places as another business model for FTA networks to consider. There is some real estate up for grabs in this area.Anonymoushttps://www.blogger.com/profile/05105846508739959231noreply@blogger.com