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28 May 2010

DIFFUSION and Lucas make their mark on new Lowy Cancer Research Centre.


DIFFUSION and Lucas Melbourne's work has featured in the opening of the new Lowy Cancer Research Centre in Sydney on May 28 2010.

The new centre features a bold strikeout sans serif word mark incorporating colours from the building’s architects Lahz Nimmo.

The new centre was opened by Australian Prime Minister Kevin Rudd, NSW Premier Kristina Keneally and its main benefactor, chairman of Westfield Corporation Frank Lowy.

DIFFUSION principals Stephen Byrne and Monique Defina-Nancarrow and Lucas were responsible for the development of the new centre’s brand strategy, positioning and creative brand development. It was a year long project working with a joint working party between the two institutions as well as key sector influencers and stakeholders.

DIFFUSION strategy director Stephen Byrne and Lucas director Chris Lucas said they were proud to have been invited to develop the “make your mark” on cancer graphic idea - part of the main platform for the centre’s brand.

The $127 million research facility is at the University of New South Wales’ Kensington campus and houses 400 cancer researchers from both UNSW and the Children’s Cancer Institute Australia for Medical Research (CCIA) is the largest in the southern hemisphere.

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