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01 May 2008

What the ?!?! happened to ?Whatif!


Global brand innovation agency ?WhatIf! has closed down its Australian operations.

According to a press release, UK based ?What If! commenced operations in Australia in 2001 and had a team of 25 in its Sydney offices. The office was closed on 31 March.

The business had an impressive client list that included businesses as diverse as ABN AMRO, Babcock and Brown, Bluescope Steel, Unilever and Westpac.

In October 2007 the company appointed Nudie founder Tim Pethick to head up the Australian arm. Pethick was contacted for comment on this post and his comment is found below.

In a case of a near Soviet-style disappearance, the details of the Sydney operation are no longer found on the UK based website.