06 June 2006

Will Coles and Woolworths pump for TV?

Brandweek reports US companies, Murphy Oil and Gas Station TV have announced the signing of a joint agreement for broadcast television at petrol pumps. The deal includes ABC programming including local news, sports, weather and traffic with some original content and advertising. In the wake of a planned rollout of instore TV channels by both Coles and Woolworths and their successful petrol company partnerships, DIFFUSION sees this as an obvious new opportunity for the dynamic duo-poly. Harold Mitchell will be happy.